Journey at a glance
🔍
Awareness
Discovers Ilmiyat via community or search
🌐
Consideration
Explores website, reads reviews
📝
Sign Up
Creates family account & adds children
🧭
Configure
Sets curriculum, culture & pace per child
🤖
AI Plans
Reviews & approves AI-generated timetable
📊
Monitor
Tracks progress via dashboard & PDF reports
🔄
Iterate
Adjusts pace, switches curriculum, adds mentors
| Journey Layer | 01 · Awareness | 02 · Consideration | 03 · Onboarding | 04 · Configuration | 05 · Active Use | 06 · Retention |
|---|---|---|---|---|---|---|
| Actions | Sees a post in a Muslim homeschool WhatsApp group. Searches "Islamic homeschooling platform" online. | Browses ilmiyat.com. Reads persona pages, watches demo. Compares with other platforms. | Starts free trial. Creates family account. Adds children's profiles with age, grade, and learning style. | Selects base curriculum (e.g. UK National). Chooses cultural orientation, Islamic values depth, and language. Reviews AI-generated timetable. | Reviews weekly progress reports. Adjusts pace sliders per child. Books a mentor. Approves content changes. | Switches curriculum (delta plan auto-generated). Adds second child. Upgrades plan. Refers other parents. |
| Thinking | "Is there something that combines Islamic values with proper academics?" | "This looks promising — but will it actually fit our culture and curriculum?" | "Let me set this up properly from the start so we don't waste time later." | "I want the AI plan to reflect what we've already covered — not start from scratch." | "Are my children actually making progress? Are they on track for their age?" | "We're moving to a new country — can this adapt to the new curriculum without disruption?" |
| Emotion |
🤔
Curious, cautious
|
🙂
Interested, hopeful
|
😊
Optimistic, focused
|
😌
Reassured, in control
|
😄
Confident, engaged
|
🤩
Loyal, evangelical
|
| Touchpoints |
🔗 Social referral
🔍 Search engine
📱 Instagram ad
|
🌐 Website hero
🎬 Demo video
⭐ Testimonials
|
📝 Sign-up flow
📧 Welcome email
🧙 Onboarding wizard
|
⚙️ Settings panel
🤖 AI plan review
📅 Timetable editor
|
📊 Dashboard
📄 PDF reports
🧑🏫 Mentor directory
|
🔄 Delta plan alert
💌 Referral invite
📈 Progress milestone
|
| Pain Points |
Most platforms are Western or secular — not culturally aligned
Hard to find one platform that covers both Quran and academics
|
Unclear if curriculum switching is truly supported
Concerns about data privacy and content safety
|
Setting up multiple children profiles is time-consuming
Worry about importing existing progress/records
|
Too many options can feel overwhelming without guidance
Uncertainty about whether the AI plan is age-appropriate
|
Hard to interpret analytics without context
Mentor quality varies — hard to vet trust
|
Curriculum switch causes anxiety about gaps
Price becomes a concern with multiple children
|
| Opportunities |
Community-first marketing in Muslim homeschool networks
Strong SEO on "Islamic homeschooling" keywords
|
Clear "For Parents" page with specific curriculum list
Trust badges: data privacy, scholar-vetted content
|
Guided onboarding wizard (15 min to first plan)
Import from previous school records (PDF upload)
|
"Recommended for you" AI suggestions with explanations
Preview mode — see what child will learn before confirming
|
Plain-English insights: "Ahmad is ahead in Maths, behind in Arabic"
Mentor trust scores + community reviews
|
Proactive delta plan alert: "Moving to UAE? Here's your transition plan"
Family discount + referral rewards
|
Key Metric
20 min
Target: discovery to first active plan
Critical Moment
Plan Approval
Parent reviewing the AI timetable for the first time
Top Retention Driver
PDF Reports
Weekly progress summaries create habit of return
Growth Lever
Referral
Muslim parent networks are high-trust word-of-mouth channels
Journey at a glance
🚪
First Login
Parent sets up account, child logs in for first time
🗓️
See Today's Plan
Personalised daily schedule appears
📖
Start Learning
Completes lessons, watches videos, does worksheets
🕌
Quran Session
Hifz / Tajweed tracked daily with progress rings
🏅
Earn Milestones
Badges, streaks, leaderboard recognition
🧑💻
Live Session
Attends mentor-led live class or 1-on-1
📈
Review Progress
Views personal analytics, sets next goals
| Journey Layer | 01 · First Login | 02 · Daily Learning | 03 · Quran Track | 04 · Achievements | 05 · Live Sessions | 06 · Growth Review |
|---|---|---|---|---|---|---|
| Actions | Logs in for the first time. Personalises avatar. Sees welcome message and "your first day plan". | Opens today's schedule. Watches lesson video. Completes interactive worksheet. Marks lesson done. | Opens Quran tracker. Records daily recitation. Logs Hifz progress. Listens to Tajweed guidance. | Earns first badge after completing 5 lessons. Maintains a 7-day streak. Sees name on community leaderboard. | Gets notified of an upcoming live session. Joins via one click. Participates in Q&A. Rates the session. | Views weekly progress chart. Sees AI suggestion: "Focus more on Arabic this week." Sets personal goal. |
| Thinking | "Is this going to be boring like other apps? I hope it feels different." | "I like that it shows me exactly what to do. I don't have to figure it out myself." | "Seeing my ayah count go up every day actually feels really good." | "I want to keep my streak going — I don't want to break it now." | "The mentor actually explains things the way I understand. Way better than YouTube." | "I can see I'm improving. I want to show this to Baba." |
| Emotion | 😐 Nervous, curious |
🙂 Focused, calm |
😊 Proud, motivated |
😄 Excited, competitive |
🤩 Inspired, engaged |
😌 Confident, self-aware |
| Touchpoints | 👤 Profile setup🎉 Welcome screen |
📅 Daily schedule🎬 Video lesson📝 Worksheet |
🕌 Quran tracker🎧 Audio recitation |
🏅 Badge notification🔥 Streak counter |
🔔 Session reminder📹 Live classroom |
📊 Progress chart🤖 AI nudge |
| Pain Points | App feels overwhelming on first open Doesn't know where to start |
Some lessons feel too long for attention span Worksheet difficulty doesn't always match level |
Hard to self-assess Tajweed without teacher feedback Quran progress feels disconnected from academic work |
Missing one day breaks the streak — demotivating Badges feel arbitrary without clear goal paths |
Live session times don't always suit their timezone Shy to ask questions in group sessions |
Charts are hard to interpret without context No clear sense of what "good progress" looks like |
| Opportunities | Fun Islamic-themed onboarding quest ("Your first day as a Seeker of Knowledge") |
Micro-lesson format (8–12 min) with built-in breaks AI auto-adjusts worksheet difficulty in real time |
AI Tajweed checker via voice input Quran + academics shown as one unified journey |
"Freeze streak" feature (1 per month — Islamic excuse days) Badge paths tied to curriculum milestones |
Anonymous question feature in live sessions Session recordings for flexible playback |
Peer-comparison: "You're in the top 20% of your grade" Share progress card with parents (one-tap) |
Key Metric
Day 3
Target: student earns first badge & streak by day 3
Critical Moment
First Streak
7-day streak is the #1 predictor of 30-day retention
Top Engagement
Live Sessions
Highest NPS score among all platform features
Growth Lever
Share Card
Students sharing milestones with parents drives family engagement
Journey at a glance
🔎
Discovery
Learns about Ilmiyat from another mentor or family
📋
Application
Applies, submits credentials, gets verified
🪪
Profile Setup
Builds public profile with bio, specialisms, media
📅
First Booking
Receives first 1-on-1 or group session request
🎤
Deliver Session
Hosts live class, webinar, or public platform talk
📊
Review Analytics
Checks reach, engagement, student ratings
🌍
Scale Impact
Grows audience, launches courses, earns revenue
| Journey Layer | 01 · Discovery | 02 · Onboarding | 03 · First Session | 04 · Delivery | 05 · Analytics | 06 · Scale |
|---|---|---|---|---|---|---|
| Actions | Referred by a parent or fellow scholar. Visits ilmiyat.com/mentors. Reads speaker/mentor page. | Submits application. Uploads credentials and scholarly bio. Gets reviewed. Receives verified badge. Sets up public profile and availability calendar. | Receives booking notification. Confirms session details. Prepares content. Receives student context (grade, Quran level) from platform. | Hosts session via built-in classroom. Shares screen, uses whiteboard, polls. Delivers platform-wide public motivational talk. | Reviews session recording. Checks engagement scores, attendance, student ratings. Downloads impact PDF. | Launches paid course. Expands to group webinars. Reaches 500+ families/month. Becomes a "Featured Mentor". |
| Thinking | "Is this platform credible? Will I be reaching genuinely engaged families?" | "I want my profile to look professional and reflect my Islamic credentials accurately." | "I appreciate knowing the student's background before the session. I can actually tailor my approach." | "The tools are intuitive. I can focus on the content, not on managing the technology." | "The impact numbers are real and detailed. I can see which content resonated most." | "This is genuinely the most engaged Muslim audience I've ever had access to." |
| Emotion | 🤔 Cautious, evaluating |
😐 Focused, thorough |
🙂 Prepared, confident |
😄 Energised, purposeful |
😊 Satisfied, validated |
🤩 Empowered, loyal |
| Touchpoints | 🌐 Mentor landing page📧 Referral email |
📋 Application form🪪 Profile builder✅ Verification badge |
🔔 Booking notification📁 Student brief |
📹 Live classroom🎤 Public talk stage💬 Q&A tool |
📊 Analytics dashboard⭐ Session ratings |
💰 Revenue dashboard🌟 Featured mentor badge |
| Pain Points | Unsure if families on the platform are serious learners Unclear revenue model upfront |
Verification process takes too long Profile options don't capture Islamic credential nuance |
No context about the student's level before the session Unclear cancellation / rescheduling policy |
Technical issues during live sessions lack fast support Hard to manage chat and teach simultaneously |
Analytics only show numbers, not qualitative impact Hard to know which topics drove most engagement |
No tools to build an email list of followers Revenue split not always transparent |
| Opportunities | Dedicated "For Mentors" page with community size & earnings data Clear revenue model displayed upfront |
48h verification SLA with status tracker Islamic credential fields: Ijazah, Madrasah, Specialisation |
Auto-generated student brief: grade, recent topics, Quran level Flexible cancellation with 24h notice policy |
Co-host / moderator role for managing chat during talks Live technical support chat for mentors during sessions |
AI content analysis: top moments, question clusters, drop-off points Downloadable impact report for CV / portfolio use |
Mentor newsletter tool to follow-up with attendees Transparent revenue dashboard + Zakat-compliant earning summary |
Key Metric
48 hrs
Target: credential verification turnaround time
Critical Moment
First Session
Quality of first session determines mentor retention on platform
Top Engagement
Public Talks
Platform-wide sessions drive the highest follower growth
Growth Lever
Impact PDF
Shareable impact report drives mentor-to-mentor referrals